Nu 2024 voor de deur staat, kunnen we op basis van het voorgaande jaar concluderen dat het landschap van LinkedIn® dynamischer is dan ooit. De nieuwe features vlogen ons het voorbije jaar weer om de oren. Sommige functies werden afgevoerd naar het ‘feature kerkhof’....
‘Ja maar, levert een LinkedIn®-artikel wel bereik op?’, vragen de deelnemers van mijn opleidingen wel eens. Een terechte vraag, want met ‘gewone’ bijdragen lijk je meer reacties te scoren. Toch zijn er goede redenen om regelmatig een long-read te plaatsen....
Ik hoor de opmerking regelmatig in mijn opleidingen opduiken: “LinkedIn® begint hoe langer hoe meer op Facebook te gelijken. Mensen delen er ongegeneerd hun lief en leed, waardoor het platform alsmaar minder zakelijk wordt.” Is dat zo, wat vindt LinkedIn® daar zelf...
Ons vergelijken met anderen op sociale media is een normale gewoonte geworden, en de impact ervan wordt alleen maar groter naarmate het gebruik van sociale media toeneemt. Dit geldt niet alleen voor tieners, maar ook op professionele social media platformen zoals...
Onlangs had ik een boeiend gesprek met Ini, assistent-professor aan de Tilburg University, waarbij we het hadden over Influencer Marketing op LinkedIn®. We bespreken alle details van het gebruik van influencers voor B2B-merken en bedrijven. Benieuwd naar ons gesprek?...
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