Laatst postte ik op LinkedIn® de inhoud van een gesprek met een CEO en een Marketing Manager over de Return on Relationships (RoR). Je kan de post hier vinden. De vraag die centraal stond: “Hoe toon je aan dat marketing niet alleen omzet genereert, maar ook...
Slechts 1% van de 1 miljard LinkedIn® leden post wekelijks. Dit wil zeggen dat er wereldwijd 1 miljoen posts per week in de LinkedIn® tijdslijn verschijnen. Het is desondanks een constante strijd om de aandacht van de scroller te winnen. Al na enkele seconden scrollen,...
Moet je ineens een e-mailadres invullen bij een connectieverzoek? Of nog lastiger: werd je account geblokkeerd? Zit je met twee bedrijfspagina’s die je wil samenvoegen? Heb je plannen om een podcast te starten op LinkedIn®?Ik overloop hieronder enkele veelvoorkomende...
Stel je voor dat je website en je LinkedIn®-profiel boordevol wervende teksten staan. Geschreven door jou. ’t Is te zeggen, geschreven door onze copywriters, maar ssssst, dat hoeft niemand te weten. Wij verwerken jouw input in treffende teksten en jij publiceert ze uit...
Ik schreef er onlangs al een korte LinkedIn®-bijdrage over: commerciële advertenties op LinkedIn® zijn de investering niet waard. Native advertising daarentegen, blijkt wel een succesvol marketingmiddel te zijn, meer nog: het is booming business. Lees hieronder wat...
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