An interview with founder Tom Baeten. In his younger years, he wanted to be a professional footballer. Today he’s no longer on the pitch, he’s at the helm of a growing agency. His mission? Helping entrepreneurs perform better. We sat down with Tom Baeten...
The gap between a free and a Premium LinkedIn® account is wider than ever. There was a time when you could get quite far on LinkedIn® with just a basic profile. But the platform has increasingly shifted toward a “pay to play” model. With ad revenues falling short and...
…and 5 that just missed the cut 😈 January is the month of rankings. Everywhere you look, you’ll find lists: the biggest marketing trends, last year’s greatest successes, and the most notable developments. At Winger Academy, we like to wait until the New Year’s...
LinkedIn® is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain the valuable platform its members love. As we did last year, we at Winger Academy are sharing our vision for the trends...
Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: “How can you demonstrate that marketing not only drives revenue but...
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