…and 5 that just missed the cut 😈 January is the month of rankings. Everywhere you look, you’ll find lists: the biggest marketing trends, last year’s greatest successes, and the most notable...

LinkedIn® is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain the valuable platform its members love. As we did...

Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: "How...

Only 1% of the one billion LinkedIn® members post messages each week. This means that one million messages a week appear on the LinkedIn® feed worldwide. Nevertheless, capturing the scroller's...

LinkedIn® wants to be known as a professional network where users can build their personal branding and networks, whether by sharing valuable content or not. However, like any other platform,...

Sounds familiar? Performing the same actions on LinkedIn® and other platforms daily. Soon, we think: "There must be more efficient ways to do this?" This often leads to searching for methods and...

Imagine your website and LinkedIn® profile brimming with compelling copy. Written by you. 'Tis to say, written by our copywriters, but hush, no one needs to know that. We process your input into...

You suddenly must enter an email address when requesting a connection? Or even more troublesome: your account was blocked? Are you stuck with two company pages you want to merge? Do you have plans...

In 2023, LinkedIn® experienced significant changes, adding an impressive array of new features that changed the way we profile, promote and network professionally. In this blog, I’d like to share...

While 2024 is knocking on the door, a retrospective glance at the past year learns us that LinkedIn®’s landscape is more dynamic than ever. 2023 has bombarded us with new features, even as some were...

'Yes but, does a LinkedIn® article generate reach?', participants of my training courses sometimes ask. A fair question, as you seem to score more responses with 'regular' contributions. Yet there...

I often get this remark in my workshops: “LinkedIn® is increasingly resembling Facebook, with people openly sharing their joys and sorrows, making the platform less professional.” Is this the case,...

Apply these proven strategies to prevent a summer slump Oooh summer… A time for relaxing, vacation and enjoying the outdoor life. Swimsuits are taken out of the closet, the barbecue is used on a...

A business purchase, a course you are interested in or an upcoming partnership: even in the B2B sector, you want to reduce the risk of a possible "bad sale". In today's digital age, people rely...