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An interview with founder Tom Baeten. In his younger years, he wanted to be a professional footballer. Today he's no longer on the pitch, he's at...

The gap between a free and a Premium LinkedIn® account is wider than ever. There was a time when you could get quite far on LinkedIn® with just a...

…and 5 that just missed the cut 😈 January is the month of rankings. Everywhere you look, you’ll find lists: the biggest marketing trends,...

LinkedIn® is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain...

Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can...

Only 1% of the one billion LinkedIn® members post messages each week. This means that one million messages a week appear on the LinkedIn® feed...

LinkedIn® wants to be known as a professional network where users can build their personal branding and networks, whether by sharing valuable content...

Sounds familiar? Performing the same actions on LinkedIn® and other platforms daily. Soon, we think: "There must be more efficient ways to do this?"...

Imagine your website and LinkedIn® profile brimming with compelling copy. Written by you. 'Tis to say, written by our copywriters, but hush, no one...

You suddenly must enter an email address when requesting a connection? Or even more troublesome: your account was blocked? Are you stuck with two...

In 2023, LinkedIn® experienced significant changes, adding an impressive array of new features that changed the way we profile, promote and network...

While 2024 is knocking on the door, a retrospective glance at the past year learns us that LinkedIn®’s landscape is more dynamic than ever. 2023 has...