Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: “How can you demonstrate that marketing not only drives revenue but...
Only 1% of the one billion LinkedIn® members post messages each week. This means that one million messages a week appear on the LinkedIn® feed worldwide. Nevertheless, capturing the scroller’s attention is a constant battle. After only a few seconds of scrolling,...
LinkedIn® wants to be known as a professional network where users can build their personal branding and networks, whether by sharing valuable content or not. However, like any other platform, LinkedIn® is not immune to deception and unfair practices. A growing problem...
Sounds familiar? Performing the same actions on LinkedIn® and other platforms daily. Soon, we think: “There must be more efficient ways to do this?” This often leads to searching for methods and tools to automate these actions. Over the years, many tools...
Imagine your website and LinkedIn® profile brimming with compelling copy. Written by you. ‘Tis to say, written by our copywriters, but hush, no one needs to know that. We process your input into striking texts, and you publish them on your behalf. Copyright is...
You suddenly must enter an email address when requesting a connection? Or even more troublesome: your account was blocked? Are you stuck with two company pages you want to merge? Do you have plans to start a podcast on LinkedIn®? I go over some common questions below...
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