The gap between a free and a Premium LinkedIn® account is wider than ever. There was a time when you could get quite far on LinkedIn® with just a basic profile. But the platform has increasingly shifted toward a “pay to play” model. With ad revenues falling short and...
…and 5 that just missed the cut 😈 January is the month of rankings. Everywhere you look, you’ll find lists: the biggest marketing trends, last year’s greatest successes, and the most notable developments. At Winger Academy, we like to wait until the New Year’s...
LinkedIn® is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain the valuable platform its members love. As we did last year, we at Winger Academy are sharing our vision for the trends...
Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: “How can you demonstrate that marketing not only drives revenue but...
Only 1% of the one billion LinkedIn® members post messages each week. This means that one million messages a week appear on the LinkedIn® feed worldwide. Nevertheless, capturing the scroller’s attention is a constant battle. After only a few seconds of scrolling,...
LinkedIn® wants to be known as a professional network where users can build their personal branding and networks, whether by sharing valuable content or not. However, like any other platform, LinkedIn® is not immune to deception and unfair practices. A growing problem...
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