Stel je voor dat je website en je LinkedIn-profiel boordevol wervende teksten staan. Geschreven door jou. ’t Is te zeggen, geschreven door onze copywriters, maar ssssst, dat hoeft niemand te weten. Wij verwerken jouw input in treffende teksten en jij publiceert ze uit...
Ik schreef er onlangs al een korte LinkedIn-bijdrage over: commerciële advertenties op LinkedIn zijn de investering niet waard. Native advertising daarentegen, blijkt wel een succesvol marketingmiddel te zijn, meer nog: het is booming business. Lees hieronder wat...
Ook in 2023 zat LinkedIn niet stil en voegde het een indrukwekkende reeks nieuwe features toe die de manier waarop we ons professioneel profileren, promoten en netwerken hebben veranderd. In deze blog deel ik graag welke de zes features zijn die voor ons en onze...
Nu 2024 voor de deur staat, kunnen we op basis van het voorgaande jaar concluderen dat het landschap van LinkedIn dynamischer is dan ooit. De nieuwe features vlogen ons het voorbije jaar weer om de oren. Sommige functies werden afgevoerd naar het ‘feature kerkhof’....
‘Ja maar, levert een LinkedIn-artikel wel bereik op?’, vragen de deelnemers van mijn opleidingen wel eens. Een terechte vraag, want met ‘gewone’ bijdragen lijk je meer reacties te scoren. Toch zijn er goede redenen om regelmatig een long-read te plaatsen....
Ik hoor de opmerking regelmatig in mijn opleidingen opduiken: “LinkedIn begint hoe langer hoe meer op Facebook te gelijken. Mensen delen er ongegeneerd hun lief en leed, waardoor het platform alsmaar minder zakelijk wordt.” Is dat zo, wat vindt LinkedIn daar zelf...
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