Op het eerste gezicht bevestigen de cijfers van het imec.digimeter 2025-rapport een stagnatie. In 2017 gebruikt 21% van de Vlamingen LinkedIn® maandelijks. In 2025 is dat 19%, na een piek van 24% in 2021. In tegenstelling tot Instagram en TikTok, die blijven groeien,...
Heel wat marketeers laten deze optie nog links liggen. Zonde, want als het op ROI aankomt, zijn Thought Leader Ads doeltreffender dan andere LinkedIn®-advertenties. En dat is niet zo vreemd als je weet dat mensen graag “mensencontent” lezen. Wat zijn Thought Leader...
Eline van hr: we hebben dringend een extra ingenieur nodig. Simon van marketing: ik post een vacature op LinkedIn®. De meeste bedrijven komen pas in beweging als er een vacature moet ingevuld worden. Ze plaatsen dan enkele – vaak weinig bezielde – LinkedIn®...
Lees verder voor drie simpele instellingen die je helpen Snel naar je antwoord: Mailadres toevoegen/wijzigen – de meest gestelde vraag Mailadres verbergen – tegen spam van verkopers Berichten blokkeren – tegen InMails en gesponsorde berichten Je...
Content marketing op LinkedIn®, hoe begin je daaraan? ‘Met een wervende bedrijfspagina’, antwoorden de meeste marketeers. Maar levert content van een bedrijfspagina nog wel voldoende zichtbaarheid op? Nee! En dat zeg ik niet zomaar op het gevoel. Ik onderzocht grondig...
De afgelopen jaren was het vechten om kandidaten. Letterlijk smeken met momenten. Maar de laatste maanden merken we dat er iets verschuift. En we zijn niet de enigen. Laten we eerlijk zijn: de afgelopen jaren waren pittig voor wie nieuwe collega’s zocht.In onze...
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