Eline van hr: we hebben dringend een extra ingenieur nodig. Simon van marketing: ik post een vacature op LinkedIn®. De meeste bedrijven komen pas in beweging als er een vacature moet ingevuld worden. Ze plaatsen dan enkele – vaak weinig bezielde – LinkedIn®...
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Content marketing op LinkedIn®, hoe begin je daaraan? ‘Met een wervende bedrijfspagina’, antwoorden de meeste marketeers. Maar levert content van een bedrijfspagina nog wel voldoende zichtbaarheid op? Nee! En dat zeg ik niet zomaar op het gevoel. Ik onderzocht grondig...
De afgelopen jaren was het vechten om kandidaten. Letterlijk smeken met momenten. Maar de laatste maanden merken we dat er iets verschuift. En we zijn niet de enigen. Laten we eerlijk zijn: de afgelopen jaren waren pittig voor wie nieuwe collega’s zocht.In onze...
Sociale media platformen veranderen niet van vandaag op morgen. Ze ontwikkelen stilletjes nieuwe features. Testen die bij een kleine groep. Tweaken, herlanceren, breiden uit. Tot het geheel plots anders aanvoelt dan een jaar eerder. LinkedIn® is daarin geen...
Inzichten uit 2025, en wat we zelf ervaren Je iPhone-camera maakt je nog geen topfotograaf. Je toegang tot GarageBand maakt je nog geen gegeerde componist. De kwantumcomputer verandert ons niet in Einstein. Technologische revoluties lijken zichzelf te herhalen: ze...
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