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Reading material or learning material? Food for thought!
Return on Relationships (RoR): How Strong Relationships Enhance Your Marketing Strategy
Recently, I shared on LinkedIn® a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: "How can you demonstrate that marketing not only drives revenue but also...
Scrollstoppers on LinkedIn®: How to make scrollers stop at your post
Only 1% of the one billion LinkedIn® members post messages each week. This means that one million messages a week appear on the LinkedIn® feed worldwide. Nevertheless, capturing the scroller's attention is a constant battle. After only a few seconds of scrolling, your...
Deception on LinkedIn®
LinkedIn® wants to be known as a professional network where users can build their personal branding and networks, whether by sharing valuable content or not. However, like any other platform, LinkedIn® is not immune to deception and unfair practices. A growing problem...
