…and 5 that just missed the cut 😈
January is the month of rankings. Everywhere you look, you’ll find lists: the biggest marketing trends, last year’s greatest successes, and the most notable developments.
At Winger Academy, we like to wait until the New Year’s hype settles down—not because we don’t love a good list, but because we prefer to focus on what really made an impact.
2024 was another year of change for LinkedIn®. Some updates were minor usability improvements, while others fundamentally influenced how we use the platform.
So, which LinkedIn® updates truly stood out? Here are the 3 best and most promising features of 2024:
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1. The New Video Feed: LinkedIn® is Becoming a Content Platform
The biggest release of the year. LinkedIn® introduced a mobile video feed, a clear move to attract younger users who consume content similarly across other platforms.
However, LinkedIn® stays true to its professional DNA. The videos are focused on thought leadership, knowledge sharing, and business growth—less dancing and entertainment, more substance and expertise.
We think this is a smart move—LinkedIn® is reinforcing its position as the go-to platform for professionals to network AND consume high-value content.
📌 No time to create videos or content yourself? Check out Story Studio!
Give us one and a half days, and we’ll fill your content calendar for an entire year—ready to post, with a Winger Academy touch!
2. Editing Scheduled Posts: Finally, Flexibility in Your Content Strategy
If you actively create content, you’ve been there: you schedule a post, only to realize later that there’s a typo—or that you want to tweak something.
Good news: LinkedIn® finally added the option to edit scheduled posts this year.
A small update, but a huge relief.
3. Suggested Posts: Your Content Reaches Beyond Your Network
A few weeks ago, we posted about this: LinkedIn®’s algorithm is getting smarter at showing content that’s truly relevant to users.
It’s no longer just about who you follow—LinkedIn® now analyzes your interests and interactions to show you posts from outside your network, as long as the content is relevant to you.
For content creators, this is a game changer. Your reach is less dependent on your connections and more on the quality of your content. Strong posts get more visibility, which is great news for anyone using LinkedIn® strategically.
Honorable Mentions:
Not all features made our top three, but some deserve a mention—some because they’re useful, and others because… well, let’s just say they’re interesting.
4. Services Section Gets More Prominence
A great update for freelancers and entrepreneurs—LinkedIn® is now giving services a more prominent place on your profile.
But there’s a catch.
The accompanying marketplace, where supply and demand should meet, still isn’t working well. Requests are often irrelevant, and there’s no option to filter by location.
A step in the right direction, but far from perfect.
💡 What’s missing? A proper matchmaking system that allows precise targeting.
📣 Hey LinkedIn®, if you’re reading this, it’s time to step up your game!
5. Messaging for Company Pages: Is It Useful?
Until recently, LinkedIn® users could only communicate with companies via comments. Now, followers can send direct messages to company pages—provided the page has enabled inbox messaging.
Impact? Almost zero.
We’ve seen this with our own page and clients’ pages—the inbox collects dust. Some companies receive customer complaints, while others get questionable job applications.
People still prefer real human contact—which makes sense, because…
Will this feature grow on us? Maybe.
People do business with people, not company pages.
Will this feature grow on us? Maybe.
6. Profile Verification: Good Idea, Poor Execution
Fighting fake profiles and abuse? We fully support it.
But requiring an ID card for verification? Bad idea.
Our advice? Don’t do it. LinkedIn® has had data breaches before, and your ID card is the last thing you want in the wrong hands.
There are better, safer options: email verification, facial recognition, or even itsme (why not use that, LinkedIn®?).
We’re pushing for a better approach. Hopefully, a safer solution will come soon.
7. The Carousel Banner: Cool, But is it Useful?
At the end of 2024, LinkedIn® introduced carousel banners—allowing multiple rotating images in your profile banner.
Cool? Sure.
Useful? Not so sure.
Who’s actually going to take the time to scroll through multiple banner images?
One strong banner that instantly communicates your brand is far more effective.
💡 But hey, prove us wrong, LinkedIn®!
8. LinkedIn® Games: Why?
Yes, you read that right. LinkedIn® launched games.
Why? No clue. Nobody asked for this.
We’ve seen almost no one using this feature.
So the real question isn’t if LinkedIn® will quietly bury it, but when.
What’s next for 2025?
2024 gave us a mix of useful AND completely unnecessary updates.
One thing is certain: LinkedIn® will keep evolving—and we’re here for it.
Can’t wait to see what’s next in store for 2025!