{"id":2863,"date":"2022-12-22T11:39:27","date_gmt":"2022-12-22T11:39:27","guid":{"rendered":"https:\/\/wingeracademy.be\/?p=2863"},"modified":"2022-12-22T13:02:52","modified_gmt":"2022-12-22T13:02:52","slug":"the-value-of-an-evaluation-strategy-on-linkedin","status":"publish","type":"post","link":"https:\/\/wingeracademy.be\/en\/2022\/12\/22\/the-value-of-an-evaluation-strategy-on-linkedin\/","title":{"rendered":"The value of an evaluation strategy on LinkedIn"},"content":{"rendered":"

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A business purchase, a course you are interested in or an upcoming partnership: even in the B2B sector, you want to reduce the risk of a possible “bad sale”. In today’s digital age, people rely heavily on the Internet to conduct online research. That’s where LinkedIn recommendations come into play today. Are recommendations part of your marketing strategy? It’s up to you! <\/strong><\/p>\n

Online reviews can sometimes be tricky. You’ve heard of them: the numerous anonymous five-star reviews on the Internet that usually repeat the same, overly positive points. Sound the alarm!<\/p>\n

While you could easily falsify a review on a website, this is simply not possible on LinkedIn. Since LinkedIn recommendations have to come from someone, and that person’s name and position are indicated, they are much more relevant. What about decisions made on the basis of reliable advice? This is a key objective in decision making.<\/p>\n

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Validation: a coveted commodity<\/strong><\/p>\n

\u00a0Before checking out, shoppers look at all the information available. They will Google, visit websites and watch videos. Make sure there is enough quality content available first!\u00a0<\/p>\n

After a conclusive search, buyers are almost already convinced. But is their judgment correct? They eagerly seek confirmation.<\/p>\n

What do other people think of the service, the quality, in other words, the product? When a person is looking for somebody with a particular expertise, it is great that this is confirmed by people who have worked with you.\u00a0<\/p>\n

Recommendations are reassuring and help to build trust, which is a fundamental feeling when calling on someone.<\/p>\n

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On LinkedIn, there are three forms of reviews:<\/p>\n

1.Endorsing skills:
<\/strong><\/b>on the personal profile, indicate with a click the skills the person manages best.<\/p>\n