{"id":2310,"date":"2022-11-13T07:32:56","date_gmt":"2022-11-13T07:32:56","guid":{"rendered":"https:\/\/wingeracademy.be\/?p=2310"},"modified":"2023-03-22T13:26:44","modified_gmt":"2023-03-22T13:26:44","slug":"10-new-2022-features-for-the-linkedin-company-page-you-should-not-miss","status":"publish","type":"post","link":"https:\/\/wingeracademy.be\/en\/2022\/11\/13\/10-new-2022-features-for-the-linkedin-company-page-you-should-not-miss\/","title":{"rendered":"10 new 2022 features for the LinkedIn company page that you should definitely not miss"},"content":{"rendered":"

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Alles over de nieuwste tools & features voor LinkedIn bedrijfspagina\u2019s<\/span><\/h2>\n

LinkedIn lanceerde dit jaar tal van nieuwe tools & features die je kunnen helpen om je LinkedIn bedrijfspagina naar een hoger niveau te tillen. In deze blog lees je wat er nieuw is en hoe je deze nieuwigheden kan gebruiken.<\/b><\/p>\n

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1. Zet jouw klanten in de kijker
<\/b>Wanneer potenti\u00eble klanten vertelt waarvoor andere bedrijven jouw producten of diensten gebruiken werkt dit bijzonder overtuigend en zal het hen inspireren om ook met jou in zee te gaan. Dat is ook LinkedIn opgevallen en daarom lanceert het platform een nieuwe feature waarmee je je klanten op je bedrijfspagina kunt uitlichten. <\/span><\/p>\n

Om deze functie te gebruiken, moet je een productpagina aanmaken en aangeven wie je klanten zijn. <\/span><\/b><\/p>\n

Zodra je enkele klanten hebt toegevoegd, kunnen paginabezoekers ze zien bovenaan je bedrijfspagina en binnen het projectgedeelte van je bedrijfspagina. Dit is een mooie manier is om de geloofwaardigheid van je pagina te vergroten.<\/span>
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<\/span>Opgepast! Deze feature is nog niet voor alle bedrijfspagina\u2019s beschikbaar. In eerste instantie werd deze uitgerold voor bedrijven binnen de IT sector.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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2. Opmerkingen vastpinnen<\/b><\/p>\n

Commentaren vastpinnen, het kan een goede manier zijn om meer gerichte betrokkenheid te stimuleren. Je kan dit ook gebruiken om simpelweg interacties te stimuleren door de opmerking met de meeste betrokkenheid bovenaan de commentaar sectie vast te zetten.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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3. Lead Generation Form<\/b><\/p>\n

Leden die jouw LinkedIn bedrijfspagina bezoeken zijn mogelijk ge\u00efnteresseerd in meer informatie over jouw bedrijf, de producten of de diensten. Met een \u201cLead Generation Form\u201d kan je nu een formulier aan je pagina toevoegen met een aangepaste tekst en \u00e9\u00e9n van de beschikbare call-to-actions. Leden die je pagina bezoeken, kunnen dan hun contactgegevens doorgeven via een automatisch ingevuld formulier en zo in contact komen met jouw team.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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4. Direct zichtbare contactgegevens<\/b><\/b><\/p>\n

Met direct zichtbare contactgegevens kunnen gebruikers nog sneller contact met je opnemen. Zo hoef je je website en telefoonnummer niet meer op te nemen in de info-sectie. Toch raad ik je aan om je e-mailadres er in te zetten, aangezien je daar geen aparte plek voor hebt. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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5. Reageren op updates als bedrijfspagina<\/b><\/p>\n

Met deze nieuwe feature kan je eenvoudig als bedrijfspagina reageren op elk bericht in de newsfeed, een gemakkelijke manier om te communiceren met leden en of klanten en zo een nieuw publiek of meer volgers aantrekken. <\/span><\/p>\n

Om te reageren als bedrijf, klikt je gewoon op je profielfoto in de linkerbenedenhoek van een bericht en selecteer je daarna de pagina waarmee je wil reageren.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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6. Post sjablonen <\/b><\/p>\n

Vanaf nu kan je bij het maken van een nieuwe LinkedIn post via de LinkedIn mobiele app kiezen uit bestaande templates. Een handige functie voor wie “quick and dirty” een post wil maken met een mooie lay-out.<\/span><\/p>\n

Wanneer je een post aanmaakt in de LinkedIn mobiele app, kun je gewoon op de optie “gebruik een template” tikken in het postmenu. Hier kan je kiezen uit vooraf gemaakte sjablonen en vervolgens de kleuren, het lettertype en de tekst aanpassen om een bericht te maken dat opvalt in de feed en de aandacht van je publiek trekt.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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7. Klikbare links in afbeeldingen<\/b><\/b><\/p>\n

Met klikbare links kun je gewone copy links veranderen in een visuele call-to-action knop. Deze functie is momenteel alleen beschikbaar op de mobiele app. Wanneer je een bericht maakt, kan je een linkpictogram selecteren waar je de linktekst en URL kunt invoeren. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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8. Werkplekbeleid voor LinkedIn pagina’s<\/b><\/b><\/p>\n

Wanneer je een werkplekbeleid toevoegt aan jouw LinkedIn Bedrijfspagina, kan je een van de volgende drie opties kiezen:<\/span><\/p>\n

Werkplek op locatie:<\/strong> Werknemers komen persoonlijk naar het werk.<\/span><\/p>\n

Remote werkplek:<\/strong> Werknemers werken off-site.<\/span><\/p>\n

Hybride werkplek:<\/strong> Werknemers werken on-site en off-site.\u00a0<\/span><\/p>\n

Je kan ook maximaal drie voordelen selecteren die jouw bedrijf aanbiedt, al dan niet compensatie afhankelijk van locatie en het vaccinatiebeleid met betrekking tot covid-19.<\/span><\/p>\n

Houd er rekening mee dat deze functie geleidelijk wordt uitgerold en kan mogelijk nog niet beschikbaar zijn.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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9. LinkedIn Nieuwsbrieven<\/b><\/p>\n

Met LinkedIn Nieuwsbrieven kan je terugkerende artikelen publiceren en direct een abonnee gemeenschap opbouwen door een eenmalige melding te sturen naar jouw pagina volgers en doorlopende meldingen naar de nieuwsbriefabonnees.<\/span><\/p>\n

Om je verder te laten groeien, kan je sinds kort nu ook hashtags gebruiken en leden\/pagina’s benoemen in de tekst van een artikel om auteurs en bijdragers erkenning te geven.<\/span>
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10. Uitgelichte beloften<\/b><\/p>\n

Deze functie is een nieuw onderdeel van de LinkedIn bedrijfspagina waarmee je de belangrijkste waarden van jouw bedrijf onder de aandacht kan brengen van werkzoekenden en potenti\u00eble partners.\u00a0<\/span><\/p>\n

Je kan maximaal vijf engagementen in dit onderdeel opnemen, zoals:<\/span><\/p>\n

– Diversiteit, gelijkheid en inclusie<\/span><\/p>\n

– Carri\u00e8regroei en leren<\/span><\/p>\n

– Werk-priv\u00e9 balans<\/span><\/p>\n

– Sociale impact<\/span><\/p>\n

– Milieuduurzaamheid<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Kan je sommige van deze nieuwe functies nog niet vinden? Geen nood! Alle nieuwe functies worden geleidelijk uitgerold en zullen binnenkort voor iedereen beschikbaar zijn.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Alles over de nieuwste tools & features voor LinkedIn bedrijfspagina\u2019s LinkedIn lanceerde dit jaar tal van nieuwe tools & features die je kunnen helpen om je LinkedIn bedrijfspagina naar een hoger niveau te tillen. In deze blog lees je wat er nieuw is en hoe je deze nieuwigheden kan gebruiken. 1. Zet jouw klanten in […]<\/p>\n","protected":false},"author":5,"featured_media":2327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[45,8],"tags":[],"class_list":["post-2310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-en","category-uncategorized"],"yoast_head":"\n10 new 2022 features for the LinkedIn company page that you should definitely not miss - Winger Academy<\/title>\n<meta name=\"description\" content=\"LinkedIn lanceerde dit jaar tal van nieuwe tools & features. 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