{"id":12929,"date":"2024-12-18T14:35:23","date_gmt":"2024-12-18T14:35:23","guid":{"rendered":"https:\/\/wingeracademy.be\/2024\/12\/18\/de-linkedin-trends-voor-2025\/"},"modified":"2024-12-19T13:52:40","modified_gmt":"2024-12-19T13:52:40","slug":"the-linkedin-trends-for-2025","status":"publish","type":"post","link":"https:\/\/wingeracademy.be\/en\/2024\/12\/18\/the-linkedin-trends-for-2025\/","title":{"rendered":"The LinkedIn\u00ae\u00ae trends for 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||29px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><i><span style=\"font-weight: 400;\">LinkedIn\u00ae\u00ae is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain the valuable platform its members love. As we did last year, we at Winger Academy are sharing our vision for the trends we expect in 2025.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/wingeracademy.be\/en\/2024\/01\/31\/the-linkedin-trends-to-watch-in-2024\/\">In 2024<\/a>, we already saw the rise of hyper-personalized marketing and the integration of AI. But what\u2019s ahead for the coming year?<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s look at <strong>the seven key LinkedIn\u00ae\u00ae trends we expect for 2025 and what they could mean for you<\/strong>.<\/span><\/i><i><span style=\"font-weight: 400;\"><\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;social&#8221; _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.26.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>1. Power to the People 2.0<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||9px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">For several years now, we\u2019ve seen a clear shift: <strong>individual profiles receive more visibility and engagement than company pages<\/strong>. Scroll through your newsfeed today and remove the ads in your mind, you\u2019ll notice that most organic content comes from individuals, and this gap is only widening. The algorithm plays a critical role by prioritizing content from people over companies because it aligns with what members want to see, other members.<\/span><\/p>\n<p><b>What does this mean for businesses?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Company pages will need to strategically focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team branding<\/b><span style=\"font-weight: 400;\">: Help executives, management, and employees strengthen their personal brands by providing visuals, text, and ready-made content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted ads<\/b><span style=\"font-weight: 400;\">: To ensure key messages reach the right audience, businesses will need to rely on paid advertising. The more targeted the audience, the more successful the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium company pages<\/b><span style=\"font-weight: 400;\">: This new premium option could boost the visibility of your page and offer useful features, such as the ability to automatically invite visitors to follow your page.<\/span><\/li>\n<\/ul>\n<p><b>Opportunity for businesses<\/b><span style=\"font-weight: 400;\">: Support employees in being more active on LinkedIn\u00ae\u00ae. Aim for the golden triangle of brand association: their success reflects positively on your brand and company page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b>The golden triangle of brand association<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/Power-to-the-People-2.0.png&#8221; title_text=&#8221;Power to the People 2.0&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>2. Personal Branding 2.0<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">From sales branding to recruiter branding, <strong>LinkedIn\u00ae\u00ae is more than ever about people<\/strong>. Professionals are becoming increasingly aware of their personal brand and how it impacts their careers and enhances their company\u2019s reputation.<\/span><\/p>\n<p><b>For C-level executives, this means:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humanizing both their personal brand and their organization\u2019s brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrating authentic leadership through posts and interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead by example offline AND online<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b>For recruiters, this means:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcasing what they stand for and their core values.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing moments within the company, from onboarding to team-building activities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlighting candidate experiences.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b>For sales professionals, this means:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing knowledge and expertise to demonstrate authority in their field.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excelling in genuine networking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing client moments and successes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b>Why?<\/b><span style=\"font-weight: 400;\"> People do business with people. Personal branding will be a crucial factor in building trust and fostering long-term relationships for both individuals and companies.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;30px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>3. Posting 2.0: From Content to Stories<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Writing a post is already challenging, but creating an engaging story is even harder. In 2025, <strong>storytelling will become the most underrated skill<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A post informs, but a story:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Inspires.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sticks.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Creates impact.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to stand out? Learn how to craft your message into a compelling story. LinkedIn\u00ae\u00ae is the perfect platform to embrace storytelling and set yourself apart.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>4. Suggested Content: Be Inspired by Strangers<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn\u00ae\u00ae is following the lead of other social platforms by making suggested content more prominent.<\/span><\/p>\n<p><b>What is suggested content?<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Content aligned with your interests but shared by people outside your network. A recently launched video feed is a good example. At first, this content may seem irrelevant, but the more you engage with it, the smarter the algorithm becomes. This creates new opportunities to reach unknown followers with your educational content.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/Posten-2.0-Van-content-naar-verhalen.jpg&#8221; title_text=&#8221;Posten 2.0 Van content naar verhalen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;73%&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/Short-form-video.jpg&#8221; title_text=&#8221;Short form video&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>5. Local Educational Short-Form Videos: A New Opportunity!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Video continues to grow, but 2025 will be the year educational videos in native languages truly take off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s already an abundance of English-language content, but the demand for local videos is increasing. Companies that embrace this trend will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Generate new reach within their network through snackable content.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Attract new followers as your videos are suggested to people outside your network.<\/strong><\/li>\n<\/ul>\n<p><b>Tip<\/b><span style=\"font-weight: 400;\">: Focus on short, impactful videos that offer value, 30 seconds to 1 minute maximum, and don\u2019t forget subtitles for optimal mobile use.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; disabled=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>5. Lokale educatieve \u201cshort form\u201d video\u2019s: Een nieuwe opportuniteit!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Video blijft groeien, maar 2025 wordt het jaar waarin <\/span><b>educatieve video\u2019s in de moedertaal<\/b><span style=\"font-weight: 400;\"> echt zullen doorbreken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er is al een overvloed aan Engelstalige content, maar de vraag naar lokale video\u2019s groeit. Bedrijven die inspelen op deze trend, zullen: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Met een nieuw soort behapbare content binnen hun netwerk nieuw bereik genereren.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nieuwe volgers aantrekken doordat hun video\u2019s gesuggereerd worden aan mensen buiten hun netwerk.<\/b><\/li>\n<\/ul>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Zet in op korte, krachtige video\u2019s die meerwaarde bieden. 30 seconden \u00e0 1 minuut maximum en vergeet niet te ondertitelen voor optimaal mobiel gebruik. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/Short-form-video.jpg&#8221; title_text=&#8221;Short form video&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>6. AI Gets Smarter and More Usable<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn\u00ae\u00ae\u2019s AI tools were often disappointing in 2024. Generated texts lacked quality, and many tools were unaffordable for smaller businesses. However, we expect a breakthrough in 2025: <strong>smarter, higher-quality AI functionalities<\/strong>.<\/span><\/p>\n<p><b>Examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profile optimization and content creation<\/b><span style=\"font-weight: 400;\">: AI tools that help write and refine content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead generation via Sales Navigator<\/b><span style=\"font-weight: 400;\">: For advanced users, the Lead IQ feature will become indispensable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search optimization for recruiters<\/b><span style=\"font-weight: 400;\">: Faster candidate scanning based on profile content.<\/span><\/li>\n<\/ul>\n<p><b>The challenge?<\/b><span style=\"font-weight: 400;\"> Many of these tools are still limited to expensive subscriptions. Hopefully, LinkedIn\u00ae\u00ae will make these features more accessible, but they may remain a unique selling point for premium memberships.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/Mijn-originele-post-scaled.jpg&#8221; title_text=&#8221;Mijn originele post&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|600|||||||&#8221; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Original post<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/AI-verbetert-mijn-post-scaled.jpg&#8221; title_text=&#8221;AI verbetert mijn post&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|600|||||||&#8221; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>AI optimizing my post<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/wingeracademy.be\/wp-content\/uploads\/De-door-AI-herwerkte-post-scaled.jpg&#8221; title_text=&#8221;De door AI herwerkte post&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;|600|||||||&#8221; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>The AI-adjusted post<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.24.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; header_2_font=&#8221;|||on|||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>7. DEMAND FOR NEW SKILLS IN MARKETING: Posting, Blogging, and Vlogging<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">With these trends, companies in 2025 will look for employees who excel at content creation. Social media management is already one of the most in-demand marketing skills, and this will only grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next generation of employees will bring fresh ideas and experiences from other platforms, while seasoned employees add proven strategies and expertise.<\/span><\/p>\n<p><b>The key to success?<\/b><span style=\"font-weight: 400;\"> A blend of young talent and experienced professionals.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#f9f9f9&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; link_font=&#8221;||||on||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_line_height=&#8221;0.2em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The trends we predict offer opportunities for professionals and businesses to stand out and accelerate growth on LinkedIn\u00ae\u00ae.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to make the most of these trends instead of just watching from the sidelines?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few actionable steps to get started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize personal profiles<\/b><span style=\"font-weight: 400;\">: Help employees strengthen their LinkedIn\u00ae\u00ae profiles as powerful branding and networking tools, or make use of <a href=\"https:\/\/wingeracademy.be\/en\/our-marketing-agency\/\">our services<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invest in educational video content<\/b><span style=\"font-weight: 400;\">: Start with short, impactful videos in your native language that inspire and inform. Don\u2019t forget subtitles for mobile users!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Train and practice storytelling<\/b><span style=\"font-weight: 400;\">: Move beyond factual posts and share stories that resonate, inspire, and stick.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost personal branding<\/b><span style=\"font-weight: 400;\">: Encourage sales, recruiters, and executives to share authentic, valuable content and connect with their network in a human way. No time? <a href=\"https:\/\/wingeracademy.be\/en\/our-marketing-agency\/\">Let us lend a hand<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Focus on strategic advertising<\/b><span style=\"font-weight: 400;\">: Skip the shotgun approach and use targeted campaigns. Track who clicks through to your website and follow up with concrete actions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invest in new skills<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/wingeracademy.be\/en\/training\/\">Plan training sessions<\/a> to equip your team with the skills to create content like blogs, posts, and vlogs that tell your company\u2019s story.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At Winger Academy, we look forward to closely following these developments and helping you make the most of your LinkedIn\u00ae\u00ae strategy.<\/span><\/p>\n<p><b>Happy Holidays and Cheers to 2025! &#x1f680;<\/b><b><\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#BFDBE3&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_align=&#8221;left&#8221; custom_margin=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><strong>Hulp nodig?<\/strong><\/h4>\n<p>Bij <a href=\"https:\/\/www.linkedin.com\/company\/wingeracademy\"><strong>Winger Academy <\/strong><\/a>zijn we pas tevreden als jij resultaat boekt. We toveren je LinkedIn\u00ae\u00ae\u00ae\u00ae bedrijfspagina en profiel om in een gouden visitekaartje en maken LinkedIn\u00ae\u00ae\u00ae\u00ae-content die echt scoort.<\/p>\n<p>Wil je op de hoogte blijven van de laatste LinkedIn\u00ae\u00ae\u00ae\u00ae features?<\/p>\n<p>Abonneer je dan op mijn <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/newsletters\/give-your-business-wings-6892360528073699328\/\" target=\"_blank\" rel=\"noopener\"><strong>maandelijkse nieuwsbrief<\/strong><\/a><\/span> op LinkedIn\u00ae\u00ae\u00ae\u00ae<\/p>\n<p>Volg onze <a href=\"https:\/\/www.linkedin.com\/company\/wingeracademy\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">Winger Academy <\/span><\/strong><\/a>company page<\/p>\n<p>Volg mij of connecteer met mij en klik op de in de rechterbovenhoek op <a href=\"https:\/\/www.linkedin.com\/in\/tombaeten\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">mijn profiel<\/span><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/wingeracademy.be\/en\/contact\/\"><span style=\"text-decoration: underline;\"><strong>Contacteer ons<\/strong><\/span><\/a> als je meer wil weten over onze opleidingen en diensten<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn\u00ae\u00ae is evolving more than ever. The platform continues to reinvent itself, struggles with misuse and fake behavior, and works hard to remain the valuable platform its members love. As we did last year, we at Winger Academy are sharing our vision for the trends we expect in 2025. In 2024, we already saw the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-12929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Trends 2025: Ontdek de belangrijkste ontwikkelingen<\/title>\n<meta name=\"description\" content=\"Wat zijn de LinkedIn-trends voor 2025? Van personal branding en storytelling tot educatieve video&#039;s en AI. Lees hier hoe jij jouw strategie kunt versterken!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wingeracademy.be\/en\/2024\/12\/18\/the-linkedin-trends-for-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Trends 2025: Ontdek de belangrijkste ontwikkelingen\" \/>\n<meta property=\"og:description\" content=\"Wat zijn de LinkedIn-trends voor 2025? Van personal branding en storytelling tot educatieve video&#039;s en AI. 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