[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ text_font_size=”20px” text_line_height=”1.5em” link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||29px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Recently, I shared on LinkedIn a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here<\/a>. The central question was: “How can you demonstrate that marketing not only drives revenue but also builds lasting relationships?”<\/i> It\u2019s a question many businesses grapple with, especially when they want to look beyond numbers and focus on long-term value beyond Return on Investment (RoI).<\/strong> <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”social” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”5px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_3,2_3″ make_equal=”on” admin_label=”row” _builder_version=”4.26.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/BE32A584-4CF5-4D53-806E-1749B3F2F77D_1_105_c.jpeg” title_text=”BE32A584-4CF5-4D53-806E-1749B3F2F77D_1_105_c” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.24.0″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Marketing has evolved far beyond just offering products, selling services, or generating leads. In today\u2019s world, where customer choices are heavily influenced by emotions and trust, it\u2019s all about strengthening relationships. But building those connections doesn\u2019t happen overnight.<\/span><\/p>\n It requires a combination of consistency, recognition, and value creation. But here\u2019s the challenge: how do you measure that? How do you show that your blogs, LinkedIn posts, or even something as simple as a holiday card contribute to your brand’s success?<\/span><\/p>\n The answer lies in <\/span>Return on Relationships (RoR)<\/b>.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.22.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”15px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”4px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Strong relationships often form the bedrock of sustainable revenue (RoI). Why? Because customers are more likely to buy from brands they feel connected to. It’s about trust, not just transactions.<\/span><\/p>\n Here are a few ways RoR and RoI intersect:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.26.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” ol_line_height=”1.8em” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n RoR might sound abstract, but it\u2019s measurable. Here are some concrete ways to assess your Return on Relationships:<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/NPS-score-ENG.png” title_text=”NPS score ENG” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.24.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”4px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Strong relationships (RoR) lay the groundwork for revenue, but revenue alone cannot build relationships. Why? Without genuine connection, customers may easily switch to competitors. A temporary discount might drive sales, but it doesn\u2019t foster lasting loyalty. In fact, discounts can even diminish the perceived value of your offering. A customer who feels connected to your brand will choose you without needing an incentive\u2014and they\u2019ll keep coming back.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”row” _builder_version=”4.24.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”15px||2px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n True success lies in balance. Combining educational content, personal touchpoints, and a customer-centric approach not only strengthens relationships but also boosts revenue.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/DSC04305.jpg” title_text=”DSC04305″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” admin_label=”row” _builder_version=”4.24.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ custom_padding=”|||” custom_css_main_element=”align-self:center;” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.26.0″ header_2_font=”|||on|||||” header_2_text_align=”left” header_2_font_size=”35px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ link_font=”||||on||||” header_2_font_size=”24px” header_2_line_height=”0.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In every discussion about marketing investment, I ask clients: <\/span>“What\u2019s it worth to leave a lasting impression?”<\/span><\/i> That feeling, that connection\u2014that\u2019s what RoR is all about. It\u2019s not just a nice-to-have; it\u2019s the cornerstone of sustainable growth. Yes, it takes time and effort, but the payoff is invaluable.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.1″ _module_preset=”default” background_color=”#BFDBE3″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_font=”|700|||on||||” header_4_text_align=”left” custom_margin=”||1px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n At Winger Academy<\/a>, we\u2019re only satisfied when you see results. We transform your LinkedIn company page and profile into a powerful business card and create LinkedIn content that delivers real impact.<\/span><\/p>\n Want to stay updated on the latest LinkedIn features?<\/span> Let us help you turn relationships into results!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Recently, I shared on LinkedIn a conversation I had with a CEO and a Marketing Manager about the concept of Return on Relationships (RoR). You can find the post here. The central question was: “How can you demonstrate that marketing not only drives revenue but also builds lasting relationships?” It\u2019s a question many businesses grapple […]<\/p>\n","protected":false},"author":5,"featured_media":12833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[45],"tags":[],"class_list":["post-12821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-en"],"yoast_head":"\nWhat is RoR, and why does it matter?<\/b><\/h2>\n
RoR as a foundation for sustainable growth<\/b><\/h2>\n
\n
<\/ul>\n
Measuring RoR: Making the intangible tangible<\/b><\/h2>\n
\n
RoR Leads to RoI, but Not the Other Way Around<\/b><\/h2>\n
The Power of a Balanced Approach<\/b><\/h2>\n
\n
<\/ul>\n
What\u2019s Your RoR Worth?<\/h2>\n
Need Help?<\/b><\/h3>\n
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