[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/LOGO_POS_baseline-web.png” title_text=”LOGO_POS_baseline web” _builder_version=”4.27.6″ _module_preset=”default” width=”20%” custom_padding=”|4px||||” hover_enabled=”0″ global_colors_info=”{}” width_last_edited=”on|phone” sticky_enabled=”0″ width_phone=”50%” width_tablet=”20%”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”16px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||45px||false|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n
“Can you bring our new brand identity to life on LinkedIn\u00ae\u00ae and a new website?” That was the question Tom De Baenst, CEO of Oryon<\/a><\/span>, brought to us. Read on to discover how we worked together toward an impactful launch.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#004f37″ background_image=”https:\/\/wingeracademy.be\/wp-content\/uploads\/gradient_mixed-1.png” background_size=”initial” background_position=”bottom_left” background_horizontal_offset=”-50%” background_vertical_offset=”110%” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” width_last_edited=”on|phone” width_phone=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/Oryon-website-mockup-1.png” title_text=”Oryon-website-mockup” _builder_version=”4.27.6″ _module_preset=”default” width=”50%” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”3%” hover_enabled=”0″ global_colors_info=”{}” width_last_edited=”on|phone” width_phone=”100%” sticky_enabled=”0″ width_tablet=”50%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”16px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n The two complementary IP agencies Bockstael and IPLodge were already working closely together within the investment group Robur Capital. Their shared mission: supporting organisations with a well-considered strategy and a solid legal foundation for their intellectual property. A merger was the natural next step in their partnership. Under the new brand name Oryon, both agencies could bring together their expertise in patents, trademarks and designs, enabling them to guide their clients even more effectively.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”18px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n To translate their brand identity consistently across their digital channels, Tom De Baenst turned to Winger Academy. Oryon wanted to:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f7f7″ custom_padding=”70px||70px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”16px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n We didn’t start from individual channels, we started from the brand story. What does Oryon stand for, what are its strengths, and where does the agency want to go? We uncovered the answers through in-depth interviews, then got to work.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/LOGO_POS_baseline-web.png” title_text=”LOGO_POS_baseline web” _builder_version=”4.27.6″ _module_preset=”default” width=”50%” module_alignment=”center” custom_padding=”|4px||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”18px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n Our first step was translating the brand into a new website<\/a><\/span>:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”18px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n While a website informs and persuades, LinkedIn\u00ae\u00ae brings people together. Neither Bockstael nor IPLodge had been particularly active on LinkedIn\u00ae\u00ae, and under the Oryon name, that was set to change.<\/p>\n Our marketing specialists delivered:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”18px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n A new brand identity deserves more than a single announcement. That’s why we developed a carefully considered launch flow:<\/p>\n Everything aligned so that Oryon didn’t just gain visibility, it created momentum.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”18px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n Strong communication doesn’t stop at building a website and refreshing LinkedIn\u00ae\u00ae pages. For lasting impact, you need ambassadors. That’s why Winger Academy organised a hybrid LinkedIn\u00ae\u00ae workshop<\/a><\/span>: LinkedIn\u00ae\u00ae expert Tom Baeten delivered a training session at Oryon’s headquarters in Antwerp while simultaneously hosting it online for those working from other locations. Oryon’s team members learned the ins and outs of LinkedIn\u00ae\u00ae firsthand and received personalised guidance on optimising their profile information.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”25px” text_line_height=”1.3em” ul_font=”|300|||||||” ul_font_size=”16px” header_font=”Anton||||||||” header_font_size=”45px” header_2_font=”Anton||||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” header_3_font=”Anton||||||||” custom_margin=”||25px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n “Over two months, we worked as one team toward the launch. A merger combined with a rebrand involves a lot of moving parts, so it was a real relief to have the communications side taken care of.”<\/p>\n “There’s now coherence across our digital channels, and our website and LinkedIn\u00ae\u00ae do a much better job of showing what we have to offer. The LinkedIn\u00ae\u00ae workshop opened our eyes to how much more we could be doing on the platform, and that’s something we’re committed to, with Winger Academy’s support where needed.”<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wingeracademy.be\/wp-content\/uploads\/Mockup-Oryon-website-phones.jpg” title_text=”Mockup-Oryon-website-phones” _builder_version=”4.27.6″ _module_preset=”default” width=”70%” module_alignment=”right” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#113769″ text_font_size=”25px” text_line_height=”1.3em” header_font=”Anton||||||||” header_2_font=”Anton||||||||” header_2_text_align=”center” header_2_font_size=”45px” header_3_font=”Anton||||||||” header_3_text_align=”center” header_3_text_color=”#113769″ header_3_font_size=”35px” header_3_line_height=”2em” text_orientation=”center” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”2%” animation_speed_curve=”ease-in” global_colors_info=”{}”]<\/p>\n Your website says something. So does your LinkedIn\u00ae\u00ae. But are they telling the same story, and working together as true allies?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" When your website and LinkedIn\u00ae\u00ae reinforce each other. Launch of the new brand name Oryon. “Can you bring our new brand identity to life on LinkedIn\u00ae\u00ae and a new website?” That was the question Tom De Baenst, CEO of Oryon, brought to us. Read on to discover how we worked together toward an impactful launch.A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nA merger that was always meant to happen<\/h2>\n
The challenge: launching a strong brand<\/h2>\n
<\/strong><\/p>\n\n
The approach: the brand story as the foundation<\/h2>\n
1. A website that gives direction<\/h2>\n
\n
2. LinkedIn\u00ae\u00ae as an engine for visibility<\/h2>\n
\n
3. A launch that sticks<\/h2>\n
\n
4. Employees as brand amplifiers<\/h2>\n
What Tom De Baenst of Oryon has to say<\/h2>\n
Ready to sharpen your story?<\/h2>\n
Get in touch and discover what’s possible.<\/a><\/span><\/h3>\n